Content and PR
Make the right first impression with your content and PR
Maximise your credibility with content and PR optimised for organic and AI search
Behind stories told by 50+ brands including
Sound unique. Cut through the noise.
Anyone can publish. Few get noticed, ranked or quoted. Turn your wins into stories that land - in the media, on LinkedIn, and in AI answers your buyers trust. Press releases, interviews, social media posts - we handle it all.
Press & PR
News that journalists actually open and publish. We write it tight, pitch it to the right desks, and chase the coverage.
- Press releases
- Spokesperson support
- Media outreach
Articles, blogs and op-eds
Make your sharpest people impossible to ignore and put your brand in the spotlight.
- Thought leadership articles
- Blog content
- Op-eds
Reports and pitches
Set out your vision and showcase your successes in narrative-driven reports and pitches that engage your stakeholders.
- Senior team quotes and CEO letters
- Report/pitch structure and narrative
- Complex data made clear
Employer branding
Your best recruitment tool is your own people. Stories that make the right candidates want in.
- Employee spotlights
- Careers-page copy
- Internal campaigns
- Shareable content
Video and podcasts
Some stories are better heard and seen. We take you from a blank page to a finished video - scripts, structure, and the production muscle to make it real.
- Corporate video - concepts, scripts, and full production support
- Podcast production - format design, interview prep, and editing
- Short-form social - short-form content built for LinkedIn and beyond
- Post-production - editing, captions, and final delivery
Content strategy
Stop guessing what to publish. We give you a clear plan of what to share, when, and why - so your output stays consistent instead of scattered.
- Content audits
- Editorial calendars
- Topic and theme planning
- Channel recommendations
PR strategy
Visibility is a choice, not an accident. We define the stories worth telling, who needs to hear them, and where to aim.
- Narrative development
- Audience mapping
- Media targeting
- Media training
Core industries
Fintech
Aerospace
Manufacturing
Cybersecurity
SaaS
Government
Case study
Staticus - Writing and editorial support for 4 annual reports
European Façade contractor Staticus wants to offer a level of transparency that sets them apart from the competition. This fits with their strategic goal of establishing long-term, trust-based partnerships with clients.
In 2021, they decided to make their Capability Statement (annual report), a cornerstone of this transparency drive. Having already worked extensively with Staticus on their website, LinkedIn content, and articles, we were on-hand to provide extensive support with writing, editing, and localising their almost 50-page report, and have done annually since then.
First Impression’s team are not only task-doers, but also advisers, contributing fresh ideas about ways to turn raw data into new content. Aušra Vankevičiutė (Staticus' CEO) really appreciates the articles and reports they have written together with us, and the process of working together as a whole.
Get in touch
Let's talk about turning communication into your competitive advantage.
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What our clients say
Working with Oleg and the First Impression team on Turing College’s content strategy has been a genuinely productive experience. They take the time to understand the business context and deliver concrete, non-generic solutions. Happy to recommend them to anyone looking for a reliable communications partner.
Lukas Kaminskas
Co-founder and CEO, Turing College
I love working with the First Impression team - from the way briefs are handled to the final results, every time it’s a smooth and speedy process. We have already collaborated on multiple projects, and the end result has always been of the highest quality, despite the different nature of each individual project.
Viktorija Ratomskė
Co-founder and CEO, PartnerGap
We have been working with First Impression for several years to prepare content for www.lietuva.lt, and our experience has always been very positive. The collaboration is smooth and easy, and the team is reliable and professional. The texts they create are unique, thoughtful, and well developed. We also value that the team brings its own ideas, suggests interesting topics, and works quickly and intelligently.
Eglė Kudzmanienė
Chief Advisor - Government Communication Department, Brand Lithuania
FAQs
People often ask us
We’ve done deep work in aviation, fintech, cybersecurity, SaaS, manufacturing, and professional services, among others.
Both, natively. We work internationally, so we can run a campaign in Lithuanian, English, or both at once without anything getting lost in translation.
We start by reading what you already have and talking to the people who know the business best. For ongoing clients we build a short voice guide so anything we write - or anything you write later - stays consistent.
A human editorial team, not a content mill. The same people who understand your business write and edit your content, so quality doesn't swing from piece to piece.
Either works. Press releases, articles, and videos are priced per piece or project, so you can start with a single deliverable. If you need steady output, our monthly packages cost less per hour and keep your voice consistent over time. A lot of our clients came for a one-off job and stayed for years.
Some of our team use AI when it speeds up the repetitive parts of a task, but a human writes and edits everything that goes public. That's the whole point: AI can produce content that ranks, but it can't make you sound like you or catch what's wrong. We optimise for AI search (so your content surfaces in tools like ChatGPT and Google's AI answers) without sounding like everyone else.