Define your LinkedIn voice and grow your following
Consultancy, writing and training to maximise your reach and engagement on LinkedIn.
+10
Workshops delivered
+5
Content plans created
+100
LinkedIn posts for our clients
Building LinkedIn presence for brands like these
Originality and authenticity
Formulas fail on LinkedIn.
Today, 54% of LinkedIn posts are AI-generated, and they all sound empty. Readers have learned to scroll straight past.
The good news: authenticity still wins. After LinkedIn’s last algorithm change, personal-style posts jumped 200-500% in reach. The opportunity is real. The only challenge is producing content that genuinely sounds like you, week after week.
Grow on LinkedIn one post at a time
LinkedIn posts
From conversations with you or notes you’ve shared, we write up posts that sound like you and earn attention. Copy and creative, ready to publish.
LinkedIn profiles
Your profile is the first thing people check after they read your post. We make sure it’s clear, current, and worth the click.
Your voice on LinkedIn
We help you pin down your written tone and build flexible post structures, so you don’t need to reinvent the wheel every time.
Topics and content planning
We map out what to post and when. A plan you can actually keep, not a calendar you abandon by week three.
Ambassador workshops
We train your team to share stories that promote your culture. Turn employees into credible brand voices on LinkedIn.
Case study
Girteka - LinkedIn brand tone and ambassador training
Girteka, one of Europe’s largest logistics companies, aimed to boost their employer brand and increase advocacy among their team on LinkedIn. We supported Girteka with consultancy on their LinkedIn brand, guidelines on messaging, and workshops to guide and inspire their team’s LinkedIn content.
Working with First Impression has been a very positive experience. They are highly professional, reliable, and consistently deliver excellent quality. What stands out most is their ability to work fast without compromising the standard of the final result.
Get in touch
Let's talk about turning communication into your competitive advantage.
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What our clients say
Oleg and the First Impression team are extraordinary writing mentors. His assistance was invaluable in crafting my first social media posts. If you're considering writing for social media but don't know where to start, Oleg will help you take the first steps and, what is more, feel confident throughout your journey.
Egidijus Pilypas
Co-founder, Exacaster
From sharp messaging to even sharper copy, this team never disappoints. No matter the subject or complexity, you can trust First Impression with helping you craft stories that work.
Julija Jegorova
CEO and co-founder, Black Unicorn PR
Our company has had a long-term partnership with First Impression and I keep hearing positive words from my colleagues regarding their training and coaching. I've personally witnessed their professionalism and expertise. They don't just assist you in selecting the right words, they guide you in crafting a meaningful message, understanding the value you wish to convey to your audience, and refining your style and tone.
Olga Skorochodovienė
Head of People and Culture, Staticus
FAQs
People often ask us
We interview you or your key people on the topics only you can speak to, then shape those insights into tight, ready-to-publish posts. You remain the source, we just do the writing.
We lean into your topics of expertise and come up with a clear plan and schedule that makes it effortless for you to share meaningful stories with your audience.
AI can help with volume and consistency, but the LinkedIn platform is drowning in identical AI posts, and audiences have stopped reading them. Real writers give you content that actually sounds like you. There's a bonus, too: the act of explaining your views to us tends to surface ideas you didn't know you had.
Every workshop is built around your specific LinkedIn goals. Broadly, we cover practical structures for stronger writing, how to find your authentic voice, and how to spot topics worth posting about.